Digital Analytics Implementation Analyst

  Texas, Dallas-Fort Worth-Arlington


   Job Order
Posted Date
Tuesday, May 07, 2019

Digital Analytics Implementation Analyst
Long-term 1 year+ Consulting Engagement
Location: Addison, Texas

Exciting New Job Opening for a Digital Analytics Implementation Analyst to join our team and work on-site at our client's global HQ's based in Addison right outside of Dallas. The Digital Analytics Product Implementation Analyst will support product focused digital analytics implementation needs (web & mobile, with this role being 80% web focused) and must enjoy working with developers while ensuring consistent communication and buy-in from other digital analytics architects and business stakeholders.

This role will be responsible for collecting product analytics business requirements, translating those requirements into an analytics solution, writing technical specifications for the solution and working with development teams to ensure the solution is properly implemented. The right candidate should be able to work effectively with both business and development resources to deliver analytics implementations.

Position Summary
o Act as the on-the-ground interface between the digital analytics team and product development teams to add, update and verify implementation of analytics measurement on core websites and apps including the following:
o Perform the following functions under the guidance of the Digital Analytics Governance Manager
o document the product analytics requirements
o create technical specification documentation
o Create JIRA tickets for analytics implementation efforts
o provide support to product development teams as the solution is implemented
o QA/UAT and production validation of analytics solutions have been implemented properly
o Track, prioritize, and manage analytics implementation initiatives in JIRA across multiple product teams; serve as primary contact for product analytics/tracking implementation requests.
o Work with the other Digital Analytics Architects to interpret business analytics requirements and deliver implementations which meet those requirements.
o Identify data collection issues, analyze existing implementations and data layers, and work with development teams to implement fixes
o Assist in maintaining robust technical documentation regarding the front-end (client-side) architecture for analytics solutions.
o Conduct quality assurance checks and data validation for new deployments and new features and previous deployments by following up on alerts from ObservePoint and other automated data quality check tools

Required Skills:
o 1 year+ experience with Adobe Analytics
o Experience with JIRA and working in an Agile environment
o 1 year experience building digital analytics implementations
o 1 year of business experience in digital marketing, planning, or other analytical business field
o Experience managing digital analytics implementation lifecycles including scoping project, architecting solution, building and deploying solution (working with internal and external development resources as required), and presenting project results
o Experience testing analytics deployments in multiple web/mobile environments to validate implementation
o Experience running regular audits on digital analytics implementations (e.g. ObservePoint) preferred
o Experience validating Mobile app implementations using Charles or Fiddler or other packet analyzers preferred
o Experience with tag managers (e.g. Adobe DTM/Launch, Ensighten, Tealium, GTM etc) preferred

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