Marketing Campaign Developer

  Texas, Dallas-Fort Worth-Arlington


   Job Order
Posted Date
Thursday, November 15, 2018

Marketing Campaign Developer
Location: Dallas, TX

We have an exciting new job opening for a Marketing Campaign Developer. This person will work onsite at our client's corporate HQs in Dallas, TX. The Marketing Campaign Developer will be responsible for the development of complex and innovative automated campaigns across multiple channels, to engage and nurture patients and prospective patients. The primary responsibilities will be to develop and implement integrated campaigns - direct mail, email, and digital channels. We are fully invested in Salesforce and data automation to allow our teams to create B2C programs that engage our patients and prospects with personalized and real time journeys.
As part of a collaborative and fast-paced Marketing team, this position will provide development to support hundreds of hospital/health care system campaigns and related online tools. Providing fast, consistent and high-quality deliverables will be critical to the success of our team.

CRM and Marketing Automation Campaign Execution:
o Setup campaigns in Salesforce to segment target audiences and setup work flows in the marketing automation platform to engage patients and prospects
o Code emails, multi-touch campaigns, and landing pages as requested by Marketing Operations team through ticket management system
o Work with agency partners to ensure efficient execution of new and updated templates, and integration of third-party tools
o Provide coding support for cross-platform integrations and maintenance of related platforms such as social media, digital marketing and web properties as needed
o Apply updates as needed to dashboards, asset tags, folders, templates, and other back-end structure to create an extremely organized and efficient system
o Set up A/B tests as requested
o Generate reports to provide visibility of campaign performance
Quality and Compliance:
o Proactively ensure all assets maintain the highest standards of quality, ethics, and legal compliance (including CAN-SPAM, HIPAA and American Disabilities Act)
o Apply best practices to mapping, organization, integrations and related infrastructure, taking advantage of best practices and latest tools
Process Optimization:
o Set up and execute campaigns in the most efficient way possible by leveraging ticket management system, templates, planning, and the capabilities of the CRM and marketing automation platform including: global application, tokens/dynamic content, and artificial intelligence
o Identify ways to make all campaigns and related touchpoints more engaging, higher performing, and more efficient - taking aggressive advantage of existing tools and technology at hand
o Recommend solutions for creating a convenient and enjoyable mobile-first user experience
o Maintain ticket management, time tracking and status reporting system efficiently

o 3+ years of B2C experience with CRM and marketing automation campaign development
o 3+ years related experience, preferably Salesforce, Marketing Cloud, Marketo, or related B2C CRM/Marketing Automation platform
o Experience preparing data for use in marketing automation campaigns
o Technical understanding of CSS, HTML, JavaScript, and/or Marketo-specific template customization
o Experience managing digital marketing campaigns and related landing pages
o Experience conducting A/B testing
o Experience creating efficient solutions for managing campaigns used across multiple brands
o Bachelor's Degree preferred (ideally in Marketing, Digital Marketing or Web Development)
o Ability to execute deliverables quickly and with high quality
o Understanding of direct mail, email and landing page best practices
o Knowledge of American Disabilities Act WCAG 2.0 compliance
o Knowledge of automation in digital marketing, social media, text messaging and direct mail; knowledge of dynamic content including variable digital printing, and artificial intelligence-driven content ideal
o Passion for creating processes and campaigns better, faster, more efficient

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