Mobile App Analytics Implementation Specialist

  Texas, Dallas-Fort Worth-Arlington


   Job Order
Posted Date
Thursday, April 11, 2019

Mobile App Analytics Implementation Specialist


Location: Dallas, TX


IMMEDIATE new fulltime job opening for a Mobile App Analytics Implementation Specialist to work on-site at our client’s HQ’s in Addison, Texas.  The Mobile App Analytics Implementation Specialist builds and maintains the client-side app analytics environment and will manage tag-based data collection, build client-side integrations, and implement 3rd party acquisition tracking into the mobile app's tag management system.  This role plays a key role in extending the digital analytics infrastructure and must enjoy discovering, prototyping, and deploying analytics data collection and tag managed marketing integrations that deliver value to business stakeholders.  



o Manage the implementation and maintenance of client-side data collection and marketing tools within mobile apps using Adobe Launch/DTM (tag management solution) and Adobe Mobile Services

o Work with product analytics, development, and analytics technology teams to interpret business requirements and deliver app tagging implementations which meet those requirements

o Provide technical support to app development teams to ensure analytics solutions are properly implemented

o Build and maintain code within tag management solution for apps, including QA and UAT activities

o Debug and troubleshoot app analytics and marketing tagging issues

o Implement marketing acquisition tags into the tag manager

o Update and/or migrate Tag Management software and Adobe SDKs based on business needs

o Maintain robust documentation regarding the app tag management architecture


Required Skills:

o 3+ years of experience with Adobe Analytics (formerly Omniture/SiteCatalyst) and Adobe Launch/DTM, implementing client-side digital analytics implementations

o 3+ years of experience with mobile app analytics implementation

o Experience with front-end debugging using a packet analyzers/sniffers such as Charles Debugger or Fiddler or similar

o Experience updating and/or migrating Tag Management software and Adobe SDKs


Interview Prep:  

For the initial interview, please come prepared to review/discuss a mobile app analytics implementation you have deployed via a tag manager and explain what you deployed and/or improved.




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